The Business of Food and Wine Conference 2018 & OOTD
So, we recently took a trip to Cape Town where my boyfriend was a guest speaker at the 2018 Wine & Food Conference in Stellenbosch. When he came to me and told me that their MD wanted him to accompany her as the 2nd speaker at a Wine conference I thought, but you don’t even drink what are you going to say and where will you start, but I was wrong, in fact not being an alcohol consumer made him think outside the box and challenge himself to gather insights about the wine & food industry from an outsider’s perspective.
The Conference was held at the Spier Wine Farm, which is quite an Amazing place! But will share more in another Post. The Conference featured 20 Guest speakers all from Unique backgrounds.
Some Amazing speakers I encountered include but not limited to,
Khuthala Gala-Holten – MD Joe Public United – Spoke about how black people drink wine but not from the winelands, during her talk demonstrated the divide between emerging black market and the Wine industry and how the industry does not necessarily recognise Black people as part of the Wine Culture, key takeout is that we need more black people to enter market, learn and visit the winelands and immerse themselves in the Wine Culture.
Spicer De Villiers & Chris Joubert spoke about how to use Social Media and insights as well as Content creation to market and sell your brand
Cathy Huyghe – Cofounder & CEO Enolytics, Author & Journalist Forbes addressed using data and analytics as well as machine learning to draw insights regarding wine industry,
Wandile Mabaso – Head Chef & Founder of the Culinary Club, shared about his journey and life story towards becoming a Master Chef,
Peter Greenwell with his WTF – “What the Fail” Talk brought a comedic twist to the Conference when he spoke about the identifying the Opportunities in Problems and moving from a discontent state to a Content state, I learned a new word from him “osknowsis” don’t ask me what it means.
Marisah Nieuwoudt presented interesting insights and stats on the Wine and Tourism industries, which businesses can use to attract more local and international tourists to the winelands.
Katlego Ditlhokwe – Strategic Planner and Speaker from Joe Public United, tackled the Category Code for the Wine industry and how sweet spots could be identified for the market as well as differentiating between functional and emotional benefits we attach to certain experiences and brands.
I am really inspired from the learnings I gained and the stories I heard from the conference. Truly all the speakers were incredible and courageous to go up and share their thoughts & stories. I am so Thankful to have been part of the experience. Thank you to Margi Biggs who is the Powerhouse behind this prestigious event.
And of course, Fashion is my thing so I won’t disappoint, I wore a Floral Top & Skirt from one of my favourite Fashion Houses in Johannesburg, Gelideli Fashion House.
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